Others noted that, when you compare the shirt to the clothing worn by white models, it's not actually all that difficult to argue that the error was intentional. We will thoroughly investigate why this happened to prevent this type of mistake from happening again. It is obvious that our routines have not been followed properly. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. We are deeply sorry that the picture was taken, and we also regret the actual print. media relations issued an additional statement to Romper via email: We understand that many people are upset about the image.
Many believe the move was actually "intentional," and H&M has confirmed that a routine regarding its advertising process was not properly followed.Īn H&M spokesperson confirmed that the image had been taken down, according to The Independent, and said that the company “ to anyone this may have offended." The apology, however, hasn't done much to quell the backlash on social media, where some outraged users are actually calling for a boycott of the brand. Many on social media quickly picked up on the fact that dressing a black boy in an item of clothing that referred to him as a “monkey” - an ethnic slur with a long and painful history - is far more than a mindless gaffe or, as is often the case with kids' clothing, a bad attempt at a tasteless joke. website, according to The Huffington Post, and now people are pissed at H&M for a sweatshirt some are considering "racist" due to an image of a young black boy posed for the retailer wearing a green sweatshirt that read “Coolest Monkey In The Jungle.” In a tweet Sunday night, New York Times columnist Charles M. Whenever a major corporation releases an advertisement that people deem offensive, it feels particularly outrageous on two counts: for the content itself, as well as for the fact that there were presumably many different people who reviewed it ahead of time and who still gave it the green light.
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